Privacy Policy

Last updated: July 1, 2026

Who We Are

This website (“Site,” located at https://farinaroof.com) is operated by RB Farina Roofing Co (“we,” “us,” or “our”), a roofing contractor serving homeowners and businesses throughout Massachusetts.

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website, request a quote, or otherwise interact with our services.

Information We Collect

We may collect the following types of information:

• Personal Information you voluntarily provide through contact forms, quote request forms, phone calls, or other interactions — such as your name, phone number, email address, mailing/property address, and details about your roofing project (e.g., roof type, damage description, photos you submit).
• Automatically Collected Information such as your IP address, browser type, device information, referring pages, and how you interact with our website.
• Cookies and Tracking Data used for analytics, advertising, and functionality improvements.
• Call Tracking or Form Tracking Data used to connect your inquiry to the appropriate team member and to measure the effectiveness of our marketing.
• Location Information, such as the general area or property address you provide, so we can determine whether your project falls within our service area and schedule estimates or inspections.

How We Use Your Information

We use collected information to:

• Respond to your inquiries, quote requests, and scheduling needs.
• Provide roofing estimates, inspections, and related services.
• Improve the functionality, content, and performance of the website.
• Analyze traffic patterns and marketing performance.
• Send appointment reminders, project updates, and (with your consent) promotional offers.
• Comply with applicable laws and maintain site security.

We do not sell your personal information to third parties.

Text Messaging (SMS) Communications

If you provide your mobile phone number and opt in to receive text messages from us (for example, appointment reminders, estimate follow-ups, or promotional offers), message and data rates may apply, and message frequency varies. You may opt out at any time by replying STOP, or get help by replying HELP. Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Sharing Your Information

We may share your information in the following cases:

• With our roofing crews, subcontractors, or suppliers as needed to schedule and complete your project.
• With trusted service providers (such as analytics, call tracking, scheduling, payment processing, or hosting providers) who assist us in operating the site and must keep your data confidential.
• With manufacturers or warranty providers, if applicable, to register or process a product warranty on your behalf.
• When required by law, court order, subpoena, or regulatory authority, or to protect our rights, property, or safety.

Cookies

Our site uses cookies to improve user experience and analyze traffic. You can choose to disable cookies in your browser settings, but some parts of the site may not function properly. We do not currently respond to browser “Do Not Track” signals, as no uniform industry standard exists.

Embedded Content from Other Websites

Pages on this site may include embedded content (e.g., videos, images, project galleries, or maps). Embedded content behaves as if you visited the other website directly. These external websites may collect data, use cookies, or track your interactions according to their own privacy policies.

Third-Party Links

Our website may contain links to third-party websites (such as review platforms, financing partners, or manufacturer sites). We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

Data Retention

Information submitted through contact forms, calls, or texts may be retained for as long as needed for business, warranty, and recordkeeping purposes, including tax and insurance documentation related to completed roofing projects.

If you leave a comment or create an account (if available), that data and associated metadata may be retained indefinitely unless you request its deletion.

Your Data Rights

You have the right to:

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal data.
• Opt out of marketing communications and text messages at any time.
• Request that we limit or stop processing your data.

Massachusetts and certain other states also provide residents with specific rights regarding personal data. To exercise any of these rights, please contact us using the information below.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

Where Your Data Is Sent

Visitor submissions may be processed by automated spam detection services or analytics tools such as Google Analytics, CallRail, or similar platforms used to support our marketing and customer service operations.

Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect or store information from anyone under the age of 13.

Accessibility

We are committed to making our website accessible to all visitors. If you experience any difficulty accessing content on this Site, please contact us so we can assist you.

Governing Law

This Privacy Policy is governed by the laws of the Commonwealth of Massachusetts, without regard to its conflict-of-law principles.

Policy Updates

We may update this Privacy Policy periodically. Changes will be reflected by the “Last updated” date at the top of this page. Continued use of our website after updates indicates your acceptance of the revised policy.

Contact Information

If you have any questions about this Privacy Policy, please contact:

RB Farina Roofing Co Phone: (781) 912-3354 Address: 1319 Massachusetts Avenue, Arlington, Massachusetts 02476 Hours: Mon–Sat, 7:00 AM – 7:00 PM